Caitlin staib
Sr. Mixed Marketing Creative
Elevating B2B brands through the power of curiosity & modern integrated marketing strategies for over a decade
Hello There
As a Senior Marketing Creative and recent Executive MBA graduate, I possess over a decade of experience in elevating brands through curiosity and progressive marketing solutions. My collaborations with tech industry experts have instilled in me a deep appreciation for every team member’s role, along with invaluable insights into emerging technologies such as IT, AI, IoT, Embedded Solutions, Predictive Analytics, Enterprise Software, Martech, Biotech, Fintech, Separation Science, Virtual Reality, and more.
Having worked extensively with startups, I have honed my skills in crafting efficient and adaptable marketing workflows and strategies, even when resources are limited. My adaptive understanding of the digital landscape, paired with a passion for design, mobility, and diversity, enables me to develop innovative and effective solutions that optimize marketing efforts and drive business growth.
As I continue on my quest to broaden my perspective and leverage technology for growth, I am committed to staying at the forefront of industry trends, bringing modern strategies and a fresh approach to every project.
Skills
What’s all of this marketing jargon even mean?
Lifecycle Marketing
Leveraging marketing automation to segment audiences and nurture leads until they feel at home as a customer.
Brand Management
Whether you’re updating your image or developing an entirely new one, I can help research, develop, and define a brand that both you and your clients want to represent.
Demand Generation
High quality leads come from developing strategic targeting, consistent messaging, and marketing automation to match people with what they’re already curious about.
Website Management
From entire website launches to landing pages, I’ll do what it takes to make sure a brand’s website is consistent and effective.
Analytics & Reporting
Successful marketing is data-driven using analytics to determine strategy. I monitor, analyze, and measure the effectiveness of initiatives to refine strategy as needed.
Asset Development & Design
Design with clear messaging and paths to conversion for email, web, and print. Effective design allows for the simplification of messaging to encourage action.
My Experience
You don’t have to take my word for it. Here’s a video.
My Toolbox
Advanced technical skills adaptable to any tech stack.
Phone
347. 334.3280
caitlin@caitlinstaib.com
Let’s Get to Know
Each Other
Enough about me. Tell me about yourself. I’m always open to opportunities.
Recommendations
Caitlin was a tremendous asset to the marketing team… She elevated the creative aspects of the brand from the website to the sales collateral. What a talented individual – not only was she artistic but she was also very analytical and tackled website and social media analytics with ease to include outlining recommendations. She was a delight to work with and will be a valuable contributor to any marketing team. I do hope our paths cross once again.
Caitlin was the creative to my content, and we made quite the team! I edited blogs and wrote news stories and she developed images to go with, and the same for social media. The result: Our traffic rose consistently in the time she was with us. She was responsible for the website, email campaigns, the company’s responses to RFPs and client presentations and other collateral, among other things. She’s super talented, always professional and stays cool under pressure. I envied her that! Plus she’s a really nice person, and would be a strong addition to any marketing team.
She helped us market our technical output using novel scientific equipment. Sometimes it’s hard to make equipment like that noticeable in a sea of competition, but Caitlin did it… Her efforts were especially obvious on our blog, where traffic picked up considerably when she got involved.
Caitlin also kept her eyes out for interesting application possibilities for our technology, which was much appreciated.
Caitlin is an incredibly capable and multi-talented individual who consistently produces great work. Though we no longer work together I’ve requested Caitlin for freelance work and would recommend her to anyone. She is professional, friendly, and someone I trust will succeed in any environment.
Caitlin is great to work with. She is always on top of everything and is able to constantly manage different projects without allowing misalignment from the overall goal and strategy. She is quick on her feet and always willing to help. A great person to work with and hope we can do so again.
Contact Me
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